No one, however, was more crucial to defining trap music as we know it today than Gucci Mane. At the time he broke out in the mid-2000s, no rapper sounded quite like Radric Davis, a former drug dealer and erstwhile music manager who released his debut single as Gucci Mane (aka La Flare) in 2005. No one was as funny and full of one-liners about stacking bricks and the daily operations of the trap house; no one sneered “yeeeahhh” so alluringly; no one seemed quite as determined. Emerging from the era of ringtone-rap one-hit-wonders, Gucci quickly figured out how to stand the test of time as a rapper without relying on support from the industry or critics: flood the market with product.
With mixtapes that were as culturally significant—and usually better—than his studio albums, Gucci Mane made himself impossible to ignore. He quickly established himself as a self-made mogul who was maximizing profits by releasing digital releases outside of his major-label contracts. In what might be termed his Golden Era (2007-2009), he released 5 albums and 21 official mixtapes. To date—despite spending two years in jail from May 2014 to 2016—he’s amassed a catalogue of 71 mixtapes, not including his 14 studio albums, as well as a slew of several collaborative albums and EPs.